Twitter is the most rapidly adopted communication tool in history, growing to 10 million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation.
Social media writer Shel Israel shares revealing stories of “Twitterville” residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies.
If you are an IT decision-maker pondering how to respond to social networking technology or evaluating strategies for getting best results from it for the business, the IT Business Edge Knowledge Network can help. Our book excerpts provide guidance on broad social media issues in addition to focusing on matters specific to individual applications like Twitter and Facebook. Learn how to use social networking and Web 2.0 technologies and incorporate them into business communication models.