Confidentiality is extremely important, because it provides competitive advantage. You do not want vendors to use or re-purpose your data.
DMA is a SaaS success story, having taken an aggressive and smart approach to moving its systems out into the cloud, beginning in 2001. The company credits the strategy with allowing it to better compete with larger firms in its industry, food distribution. DMA CEO Bob Sala has employed these principles in his company’s 10 years of experience with software-as-a-service. Look for each in your SaaS engagements.