Notwithstanding what online companies say, online privacy is alive and well if the user wants it to be alive and well. Facebook users and privacy regulators worldwide have made it clear that they do.
Facebook should have learned its lesson on protecting user privacy after the public outcry when it launched the Beacon targeted advertising program, or perhaps after the U.S. Federal Trade Commission and other stakeholders began contemplating online privacy regulations. Yet Facebook continues to hear from U.S. and European regulators, privacy advocates, and an increasingly unhappy user base regarding its lack of concern for user privacy.
But all hope is not lost. The company did just announce it's planning a simpler set of privacy controls. If Facebook can also grasp that users and regulators want more than lip service and unhappy users will go elsewhere, the company's headaches might begin to fade.
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