If users can't trust Google or don't feel Google is listening to their concerns, they'll go elsewhere for their online services. If regulators don't like what they see, they'll slap Google with fines or other restrictions. Either situation damages both Google's reputation and its bottom line.
Despite the common claim that online privacy is dead, Google's privacy practices have been under pretty heavy scrutiny lately. Users were vocal when Google's Buzz automatically made people in their contact lists followers. Privacy advocates have filed complaints with U.S. regulators, and foreign privacy chiefs have been none too shy about their concerns with Google's practices - or lack thereof.
Nonetheless, Google seems to think its users and the regulators have the problem, so Google representatives have gone out of their way to explain the privacy principles yet again. But will that really fix what's wrong?
Lora Bentley doesn’t think so. She's combed through her coverage of Google's problem and picked out six more privacy principles the company seems to have forgotten.
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