10 Tactics We Used to Speed Up Our ITBusinessEdge.com Site - Slide 6

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If your site serves advertisements-or any other asset that might need to bounce between multiple third-party systems for fulfillment-it's probably a good idea to put those calls into iFrames. This tactic is more human-facing than anything else, and might not register with benchmarking agents. Steve noted: 'When we see heavy ads, Google tells us we have heavy pages.'The main effect is that it allows all the leading browsers to go ahead and assemble and display other page elements that you control more discretely as any vagrant ad calls go bouncing around the Internet.

HardinOur Ken-Hardin sat down with our technology VPs at IT Business Edge, Troy Atwood and Steve Hardin, to discuss the steps we’ve taken over the past several months to move up about 35 percentile points in Google’s site-speed ranking – which we think is pretty good.

Some of the tactics involve infrastructure, some are basic housekeeping, and some are still in the works, but overall we’ve found that optimizing site performance is an ongoing initiative that you never entirely master.

Related Topics : Bandwidth Management, Network Performance Management, Web Traffic Analysis

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