Ty Huelle, MaskYourCard.com: "Online privacy is alive, offline is the real risk to privacy. Although the Payment Card Industry does a good job at ensuring IT controls are in-place for credit card privacy, there is little done to stop credit card thieves from stealing your information offline. Part of the reason is because the Payment Card Industry (PCI) will not follow their own Data Security Standard (DSS) Requirement 3.3, Mask the Primary Account Number (PAN) when displayed. If you look at your credit card, you will notice that all of the sensitive information such as the PAN is printed in clear text; now is it necessary to trust every merchant employee with this information when all they do is swipe your card?"
Is privacy dead or alive? Privacy advocates say it shouldn't be and that we need to be more careful about what we share and don't share online. Mark Zuckerberg, Eric Schmidt and others in similar positions say no one wants privacy anymore. And then there are those who stand to make a buck by convincing us that privacy is teetering on the edge of extinction, but their software or their service can help us keep our privacy alive.
Our Lora Bentley decided to throw the question out there to see if anyone else had a different idea. So in a completely unscientific poll of roughly 20 folks who responded to an e-mail, Lora found six who say privacy is alive and three who think it is dead beyond any hope of revival. The more interesting responses came from those who fell somewhere in the middle. Some offer tips for consumers who want to keep their private lives private, others point to what various businesses offer to help do the same. They agree that regulation plays a part, but essentially, they say online privacy is what you make it. You have to decide what you're comfortable disclosing and then do the work required to protect the rest of it.