Remember when you were younger and disagreements were sometimes solved by who could repeat their version of the truth more times and loudly enough? Annoying, huh? There are businesses that constantly flood their social networking channels with repetitive marketing messages or reminders of ongoing contests or events. Avoid flooding social networks this way, or you'll quickly risk losing the user base that you've worked so hard to build.
There is no set template or formula to creating a social media strategy; the correct approach depends very much on the products and services sold by your company, as well as your objectives. With this in mind, our Paul Mah cut straight to the common denominators -- the truths about social media. For more on how to make the effort meet your company’s objectives, check out Paul's accompanying blog, Propel Your SMB Forward Using Social Media.