The conventional paradigm of funneling everything through a senior manager, corporate PR, then the legal department, is dead, or will be very soon. In order to fully embrace the world of social media, it is now time to throw open the floodgates (or blogs) for engineers or project managers to directly communicate with the masses.
People are tired of hearing politically correct PR statements or more press releases; but will show up en masse to hear it from the horse's mouth, so to speak. Look, Google has done it, and so has Microsoft, even Symantec. So why shouldn't you?
There is no set template or formula to creating a social media strategy; the correct approach depends very much on the products and services sold by your company, as well as your objectives. With this in mind, our Paul Mah cut straight to the common denominators -- the truths about social media. For more on how to make the effort meet your company’s objectives, check out Paul's accompanying blog, Propel Your SMB Forward Using Social Media.