Social Media: Measure, Monitor and Mean It - Slide 7

Share  
1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16
Next Next

Our Ann All commented extensively on the Burson-Marsteller's Global Social Media Check-up earlier this month, so we wanted to bring you the highlights of the study (which you can download in its entirety here in PDF format).

Burson-Marsteller found a somewhat different twist to this strategy problem of exactly how many folks at your company to get involved in social media. Rather than not including enough folks in their social efforts, as other sources had described to Ann, many companies include too many -- and don't provide a unifying strategy to guide them.

Specifically, Burson-Marsteller found 65 percent of Global 100 companies have active Twitter accounts, 54 percent have Facebook fan pages, 50 percent have YouTube video channels and 33 percent have corporate blogs. Seventy-nine percent of the companies use at least one of these social media platforms, but just 20 percent utilize all four channels, suggesting they are missing opportunities for deeper interactions with customers. While just about a third of the companies blog, Burson-Marsteller says blogs are "ideal venue[s] for a more in-depth interactive discussion." (You can only say so much in 140 characters, right?)

 

Related Topics : Unisys, Stimulus Package, Security Breaches, Symantec, Electronic Surveillance

 
More Slideshows

Security51-190x128 Tips for Avoiding Phishing Email Traps

During this time of year, people make more online transactions than usual, so it's essential to be extra careful when sending financial and/or personal information. ...  More >>

Holiday16-290x195 The Top 12 Scams of the Holidays 2014

The holidays are upon us -- children are making their lists, families are pulling out the holiday decorations and hanging their stockings with care and, unfortunately, cyber criminals are trying to steal your presents. ...  More >>

Holiday15-290x195 Shopping Simplified: 15 Tech Gifts for $50 and Under

We've compiled this lineup of 15 high-tech items to simplify shopping this season. Some are just fun to use and a few of these devices are things that just about everyone should own. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.


 
Thanks for your registration, follow us on our social networks to keep up-to-date