Our Ann All commented extensively on the Burson-Marsteller's Global Social Media Check-up earlier this month, so we wanted to bring you the highlights of the study (which you can download in its entirety here in PDF format).
Burson-Marsteller found a somewhat different twist to this strategy problem of exactly how many folks at your company to get involved in social media. Rather than not including enough folks in their social efforts, as other sources had described to Ann, many companies include too many -- and don't provide a unifying strategy to guide them.
Specifically, Burson-Marsteller found 65 percent of Global 100 companies have active Twitter accounts, 54 percent have Facebook fan pages, 50 percent have YouTube video channels and 33 percent have corporate blogs. Seventy-nine percent of the companies use at least one of these social media platforms, but just 20 percent utilize all four channels, suggesting they are missing opportunities for deeper interactions with customers. While just about a third of the companies blog, Burson-Marsteller says blogs are "ideal venue[s] for a more in-depth interactive discussion." (You can only say so much in 140 characters, right?)
When phone calls, video conference information, pictures, chat logs, etc. are all stored in a central location via social media, a potential hacker has access to just about everything, quickly and easily. ... More >>
Unearth the real story behind five commonly held myths about distributed denial-of-service attacks. ... More >>
IT security ultimately depends on making sure employees use the appropriate tools and comply with policies designed to protect them and their data/applications. ... More >>