Social Media: Measure, Monitor and Mean It - Slide 15

Share  
1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16
Next Next

Our Ann All commented extensively on the Burson-Marsteller's Global Social Media Check-up earlier this month, so we wanted to bring you the highlights of the study (which you can download in its entirety here in PDF format).

Burson-Marsteller found a somewhat different twist to this strategy problem of exactly how many folks at your company to get involved in social media. Rather than not including enough folks in their social efforts, as other sources had described to Ann, many companies include too many -- and don't provide a unifying strategy to guide them.

Specifically, Burson-Marsteller found 65 percent of Global 100 companies have active Twitter accounts, 54 percent have Facebook fan pages, 50 percent have YouTube video channels and 33 percent have corporate blogs. Seventy-nine percent of the companies use at least one of these social media platforms, but just 20 percent utilize all four channels, suggesting they are missing opportunities for deeper interactions with customers. While just about a third of the companies blog, Burson-Marsteller says blogs are "ideal venue[s] for a more in-depth interactive discussion." (You can only say so much in 140 characters, right?)

 

Related Topics : Unisys, Stimulus Package, Security Breaches, Symantec, Electronic Surveillance

 
More Slideshows

Security59-190x128 Six Steps to Surviving Your First Breach

Once you accept that everything that can go wrong will do so at the worst possible time, there are things that can be done today to help rein in the trials of the future. ...  More >>

Tax1-190x128 Tips for Dealing with Dangerous Tax Scams

Cyber criminals and scammers view tax season as a prime opportunity. There are many ways that you can fall victim to their attacks and scams. ...  More >>

AVTEST2014Awards0x AV-TEST Identifies the 10 Best Security Products of 2014

AV-TEST recently announced the winners of the AV-TEST AWARDs for 2014. These awards were presented in five categories, including protection, performance, usability, Android security and best repair. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.


 
Thanks for your registration, follow us on our social networks to keep up-to-date