Social Media: Measure, Monitor and Mean It - Slide 10

Share  
1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16
Next Next

Our Ann All commented extensively on the Burson-Marsteller's Global Social Media Check-up earlier this month, so we wanted to bring you the highlights of the study (which you can download in its entirety here in PDF format).

Burson-Marsteller found a somewhat different twist to this strategy problem of exactly how many folks at your company to get involved in social media. Rather than not including enough folks in their social efforts, as other sources had described to Ann, many companies include too many -- and don't provide a unifying strategy to guide them.

Specifically, Burson-Marsteller found 65 percent of Global 100 companies have active Twitter accounts, 54 percent have Facebook fan pages, 50 percent have YouTube video channels and 33 percent have corporate blogs. Seventy-nine percent of the companies use at least one of these social media platforms, but just 20 percent utilize all four channels, suggesting they are missing opportunities for deeper interactions with customers. While just about a third of the companies blog, Burson-Marsteller says blogs are "ideal venue[s] for a more in-depth interactive discussion." (You can only say so much in 140 characters, right?)

 

Related Topics : Unisys, Stimulus Package, Security Breaches, Symantec, Electronic Surveillance

 
More Slideshows

Security62-290x195 Seven Ways to Improve Cybersecurity Through Behavioral Analysis

No matter how advanced SIEM tools become, security pros must back up their findings with data rooted in the company's daily IT activities in order to glean valuable insights. ...  More >>

LogicalisSecurityBizEnabler0x Beyond Protection: Security as a Business Enabler

What if security tools could do more? What if they could enable the business by providing deeper visibility and a better understanding of how corporate compute resources are being used? ...  More >>

infra44-190x128 Six E-Signature Security Requirements for Digital Transactions

Taking a broader view of e-signature security will help companies strengthen their legal and compliance position while ensuring maximum adoption. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.


 
Thanks for your registration, follow us on our social networks to keep up-to-date