Social Media: Measure, Monitor and Mean It - Slide 10

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16
Next Next

Our Ann All commented extensively on the Burson-Marsteller's Global Social Media Check-up earlier this month, so we wanted to bring you the highlights of the study (which you can download in its entirety here in PDF format).

Burson-Marsteller found a somewhat different twist to this strategy problem of exactly how many folks at your company to get involved in social media. Rather than not including enough folks in their social efforts, as other sources had described to Ann, many companies include too many -- and don't provide a unifying strategy to guide them.

Specifically, Burson-Marsteller found 65 percent of Global 100 companies have active Twitter accounts, 54 percent have Facebook fan pages, 50 percent have YouTube video channels and 33 percent have corporate blogs. Seventy-nine percent of the companies use at least one of these social media platforms, but just 20 percent utilize all four channels, suggesting they are missing opportunities for deeper interactions with customers. While just about a third of the companies blog, Burson-Marsteller says blogs are "ideal venue[s] for a more in-depth interactive discussion." (You can only say so much in 140 characters, right?)

 

Related Topics : Unisys, Stimulus Package, Security Breaches, Symantec, Electronic Surveillance

 
More Slideshows

BlueCoatSecurityTrends0x Top 6 Trends that Impact Your Security Posture

Organizations need to take a more structured approach to analyzing the security impacts of recent trends and prioritizing their security investments. ...  More >>

Security111-190x128.jpg Beyond Email: 5 Alternative Ways to Fall Victim to Ransomware

While most ransomware reports have focused on phishing as the conduit for infection, organizations can fall victim in alternative ways. ...  More >>

Gov4-290x195 Top 10 Strategic Technologies for Government in 2016

To enable government transformation initiatives, public sector CIOs should focus on and have a plan for this list of 10 strategic technologies. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.