Social Media: Measure, Monitor and Mean It - Slide 10

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16
Next Next

Our Ann All commented extensively on the Burson-Marsteller's Global Social Media Check-up earlier this month, so we wanted to bring you the highlights of the study (which you can download in its entirety here in PDF format).

Burson-Marsteller found a somewhat different twist to this strategy problem of exactly how many folks at your company to get involved in social media. Rather than not including enough folks in their social efforts, as other sources had described to Ann, many companies include too many -- and don't provide a unifying strategy to guide them.

Specifically, Burson-Marsteller found 65 percent of Global 100 companies have active Twitter accounts, 54 percent have Facebook fan pages, 50 percent have YouTube video channels and 33 percent have corporate blogs. Seventy-nine percent of the companies use at least one of these social media platforms, but just 20 percent utilize all four channels, suggesting they are missing opportunities for deeper interactions with customers. While just about a third of the companies blog, Burson-Marsteller says blogs are "ideal venue[s] for a more in-depth interactive discussion." (You can only say so much in 140 characters, right?)

 

Related Topics : Unisys, Stimulus Package, Security Breaches, Symantec, Electronic Surveillance

 
More Slideshows

BitSightProactiveRiskMgmt0x 5 Steps for Proactive Cyber Risk Management

Companies need to be more proactive and take steps to reduce their cybersecurity risks, as well as establish procedures should a breach occur. ...  More >>

CloudmarkPhishingScams0x Scammers Go Phishing: Business Email Compromise on the Rise

Tips for businesses and individuals on how to combat phishing attacks and prevent identity and tax fraud as financial losses. ...  More >>

SupplyChain1-290x195.jpg Security Risks in the Supply Chain

While the use of IoT technology enables retailers to better track their products from production through delivery in the supply chain, it also introduces a variety of security and data risks. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.