Big Data enables organizations to target audiences much more precisely and at a much more personal level, thereby increasing customer loyalty. Many companies are beginning to realize the benefits of Big Data and are starting to use their customer data more effectively, leading to much better insight on consumer buying patterns/preferences etc. Ultimately, this is allowing companies to increase their cross selling opportunities and build better relationships with their customers. With the advent of Big Data, companies now have an opportunity to harness the power of real-time information and use analytics to interact with their consumers in real time.
Smart companies are realizing that unleashing the power of Big Data insights is the key to staying ahead. And, while it may seem like a daunting task, companies that are making Big Data and analytics a cornerstone to their sales and marketing strategy are undoubtedly ahead of their competition.
The benefits of Big Data should be clear: understanding your customer, improving customer loyalty and gaining competitive advantage. So how do you start? This slideshow features seven tips identified by Frank Palermo, senior vice president - Technical Solutions Group, Virtusa, to help you get started.
The real value that the Internet of Things brings is at the intersection of gathering data and leveraging it. ... More >>
Five ways enterprises can use email analytics augmented by machine learning to surface insights that can help them ward off risk and meet or exceed goals across their organizations. ... More >>
Predictive analytics uses past data to forecast outcomes and target the right prospects – a move that's redefining the use of data and insights in marketing. ... More >>