Seven Ways to Build and Maintain Customer Loyalty

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So often companies fail to listen to their customers' concerns and instead prioritize initiatives that may not directly improve the customer's experience. To better understand and support your customers, invite them to participate in focus groups and advisory panels to gain their insights. Customers like to feel valued and know that their recommendations are heard. By listening closely to what your customer needs instead of selling them on what you need to sell, the relationship will be stronger and more beneficial for both parties.

In today's information age, your customers are constantly being pursued by your competitors. It may be through sales calls, social media, advertisements or news articles, regardless, they are being pulled in every direction and it's important that you continually demonstrate your commitment to them. In order to maintain customers, it's more important than ever that they feel fully valued and supported in their experience. This is what builds customer loyalty. 

In this slideshow, Qvidian, a leader in sales execution technology, explains the key initiatives that a company should take in order to better serve their customer base and retain their business.


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