Seven Data Obstacles You Need to Overcome to Drive Cross-Channel Marketing

Share  
1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9
Previous Next

Click through for seven data obstacles to cross-channel marketing and ways to overcome them, as identified by Scribe founder Peter Chase.

Customers interact with businesses through multiple channels – and are incessantly bombarded via email, social media, direct mail and broadcast media. To keep up with the ever-changing landscape for creating and keeping customers, businesses need to leverage real-time customer data to drive targeted and personalized cross-channel marketing. By taking the intelligence gained about any prospect or customer – at any point in the relationship – and leveraging it in their ongoing marketing dialogue, organizations are able to better target and engage their consumers by making all interactions seamless and relevant.

Given that the data and information about customers is typically spread across multiple customer-facing systems, leveraging all of the data in a unified fashion across all marketing and sales channels can be elusive for most companies. Each marketing channel and each customer-facing system's platform has its own infrastructure, its own database, and its own information management. The integration of these various data sources – especially customer relationship management (CRM), enterprise resource planning (ERP), marketing automation and social media – is key to rising above the noise, achieving effective cross-channel marketing and driving business growth.

In this slideshow, Scribe founder Peter Chase outlines the seven obstacles to integrating customer data across various sales and marketing applications, as well as ways to overcome them.

 

Related Topics : APC, Resellers, Data Replication, Extract Transform and Load, Structured Data Integration

 
More Slideshows

Misc43-190x128 Fifty Start-Ups Disrupting Their Industries

Dell recently announced the new Founders 50 Fall 2014 cohort, which for the first time includes a global contingent representing five countries – the U.S., UK, Canada, France and the Netherlands. ...  More >>

DataM23-190x128 Top Five NoSQL Databases and When to Use Them

While a number of options are available, these are five NoSQL databases that developers should be familiar with. ...  More >>

DataM18-190x128 Five Ways to Tell You Are Outgrowing MySQL

If you're unsure of whether or not your organization is ready for a scale-out database, check out these five signs you may be outgrowing MySQL. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.