Seven Business and Technology Trends in CRM Software

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CRM software vendors are increasingly offering CRM software solutions via the SaaS model, which is also referred to as an on-demand solution and is part of the growing cloud computing movement. While not applicable for all organizations, the SaaS model is attractive because it can circumvent traditional problems with the CRM client-server model including initially high prices, time-consuming deployments and the need to perform software upgrades. The two major drivers of accelerated adoption of SaaS in organizations include initial cost advantages and increased proof of data security.

As businesses seek a higher return and increased effectiveness on marketing, sales and service program investments, the customer relationship management (CRM) software market is seeing dramatic growth and enhanced offerings including data analytics and social CRM applications, mobile functionality as well as gamification features, reports premier CRM consulting firm ISM. Based on the software testing process, Barton Goldenberg, president of ISM, has identified seven business application and technology trends in CRM software.


Related Topics : Business Structure, CRM Solutions, Enterprise Software, ROI, SugarCRM

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