Seven Business and Technology Trends in CRM Software

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CRM vendors are now providing direct access to social media functionality. Social media can also refer to Web-based services that emphasize online collaboration and sharing among users. Computers and other technologies have shifted from one-way static communication to platforms for interaction and community building. In addition, ISM forecasts that the monitoring, filtering and analyzing of relevant social media posts for sentiment and other organizational purposes will be an increasing focus for the CRM industry over the next three to five years.

As businesses seek a higher return and increased effectiveness on marketing, sales and service program investments, the customer relationship management (CRM) software market is seeing dramatic growth and enhanced offerings including data analytics and social CRM applications, mobile functionality as well as gamification features, reports premier CRM consulting firm ISM. Based on the software testing process, Barton Goldenberg, president of ISM, has identified seven business application and technology trends in CRM software.


Related Topics : Business Structure, CRM Solutions, Enterprise Software, ROI, SugarCRM

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