Questions to Ask Before Implementing a Business Intelligence/Analytics System

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They might well be, but they probably need to pick up the phone and call someone in sales operations.  Or perhaps there is a power user in the field force who handles a lot of questions from his peers. Or, they spend a lot of time asking their manager for information, which takes the manager away from his or her responsibilities. If a BI solution is such that only a handful of users know how to get insights from it, then it is not serving its purpose. BI solutions need to present information, and insights – not data – to the average business user in a way that they can easily understand. In addition, BI solutions should have easy-to-use ad hoc capabilities for power users. If the solution requires that the client ask the vendor for help getting access to new information, it is not serving its purpose.

Companies are moving to adopt business intelligence (BI) systems because the potential payoff can be needle-moving. However, making the decision to implement a BI solution is the easy part. What’s much harder is making sure you’re getting the most out of your investment by ensuring that certain preparatory measures are taken, and important processes, such as identifying key performance indicators important to your company, are solidified ahead of time. 

In this slideshow, Chris Garabadian, CoE leader (business intelligence, sales analytics and services) at IMS Health, a company that provides information, services and technology to the pharmaceutical industry, outlines top questions to ask yourself before and while implementing a BI/analytics system.


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