Questions to Ask Before Implementing a Business Intelligence/Analytics System

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The answer to this question probably depends on who you ask in the organization. Odds are, the sales team has their KPIs, brand teams have theirs and managed markets have their own as well. While it is important for each business unit in the company to have unique performance goals, companies should look to adopt some standards across units. This helps foster greater collaboration and ensures accountability to senior management. Revisiting these standards is beneficial for companies looking to implement a business intelligence system because they’re given the opportunity to fine tune these KPIs and take advantage of the measurement of new ones that they may not have been able to gauge before, without a BI system in place.

Companies are moving to adopt business intelligence (BI) systems because the potential payoff can be needle-moving. However, making the decision to implement a BI solution is the easy part. What’s much harder is making sure you’re getting the most out of your investment by ensuring that certain preparatory measures are taken, and important processes, such as identifying key performance indicators important to your company, are solidified ahead of time. 

In this slideshow, Chris Garabadian, CoE leader (business intelligence, sales analytics and services) at IMS Health, a company that provides information, services and technology to the pharmaceutical industry, outlines top questions to ask yourself before and while implementing a BI/analytics system.


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