Mobility: How It's Changing Our Lives

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Personal shoppers for everyone

In recognition of the fact that more than 84 percent of shoppers use phones to make in-store buying decisions, businesses are increasingly harnessing fast-evolving location technologies like NFC and iBeacons, plus advanced real-time analytics, to eliminate the boundaries between digital and physical worlds. By leveraging these technologies, businesses can gain insight into consumers’ buying habits and preferences, and take an omni-channel approach to retail – reaching shoppers through social networks, the Web, in-store and via mobile. This means that consumers can very soon expect more customized and responsive shopping experiences.

These days, staying connected is not just a nice perk – it’s expected. It’s no surprise, then, that the global market for connected devices allowing users Internet access is set to surpass six billion units this year – up 6 percent from 2013.

With new systematic advancements, businesses – across sectors spanning consumer electronics, retail and automotive – are able to offer users a more seamless experience, letting them get access to desired content when, where, and how they want.

So what will this mean for the day-to-day lives of today’s mobile users? In this slideshow, Sanjay Dhawan, CEO, Symphony Teleca Corporation, outlines how connected devices will disrupt traditional daily activities, starting with morning commutes and ending with late-night hangouts in front of the TV.

 

Related Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

 
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