Mobile Development Trends for 2014

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Bridging the Second Screen

A recent Nielsen study found that “88% of U.S. consumers use mobile as a second screen while watching TV.” In an age when switching between devices is commonplace, mobile developers and brands are beginning to capitalize. Marketers will likely bridge apps to interact with smart TVs and other TV-embedded hardware. It has already started with XBox One and the SmartGlass app, which acts as an immersive hub for movies, music and games. Twitter is also leading the charge with an extensive NFL partnership. The social media giant will be central to promotional TV campaigns on mobile for the NFL next year. In 2014, expect a notable rise in apps that provide immersive second screen experiences.

In 2013, the Apple App Store generated $10 billion in downloads. And both the Google Play Store and Apple App Store attracted over 50 billion downloads. For 2014, the momentum is likely to continue, but in a variety of directions. From spatial sensitivity for tracking exercise habits to having the power of IBM Watson on-the-go, 2014 will host exciting progress in the mobile development space.

Executives from Icreon Tech, along with members of their software development teams, have collaborated to prioritize the most important mobile development trends for 2014. For businesses, brands and independent developers, this advice from Icreon Tech leadership will help guide successful mobile strategies for the upcoming year.


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