Mobile Development Trends for 2014

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Watching How You Shop

The iBeacon is a type of Bluetooth sensor embedded within the iPhone 5S, with greater range and connectivity. Apple is set to use the iBeacon within its Apple Stores to better assess layouts and customer behavior through the tracking of iPhone signals. For other smartphones, services and products are currently under production that will allow for similar functionality. Essentially, brick-and-mortar stores are set to engage in in-store mobile tracking that replicates the capabilities of online tracking software. Thanks in part to mobile device proliferation, retail stores will begin replicating online marketing strategies in the physical world.

In 2013, the Apple App Store generated $10 billion in downloads. And both the Google Play Store and Apple App Store attracted over 50 billion downloads. For 2014, the momentum is likely to continue, but in a variety of directions. From spatial sensitivity for tracking exercise habits to having the power of IBM Watson on-the-go, 2014 will host exciting progress in the mobile development space.

Executives from Icreon Tech, along with members of their software development teams, have collaborated to prioritize the most important mobile development trends for 2014. For businesses, brands and independent developers, this advice from Icreon Tech leadership will help guide successful mobile strategies for the upcoming year.


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