While Big Data seems to be all the rage these days, in reality most organizations are a long way from making Big Data a mainstream part of their IT environment.
A global survey of 1,115 business and IT executives conducted by The Said Business School at the University of Oxford on behalf of IBM finds that most of the initial Big Data efforts are focused squarely on existing customer data that from a return on investment perspective justifies the required IT investments. Surprisingly, social media as yet is not a major factor in driving Big Data investments.
What some IT organizations may find most challenging, however, is that the amount of time they are expected to be able to analyze massive amounts of data is already starting to narrow considerably.
Five ways enterprises can use email analytics augmented by machine learning to surface insights that can help them ward off risk and meet or exceed goals across their organizations. ... More >>
Predictive analytics uses past data to forecast outcomes and target the right prospects – a move that's redefining the use of data and insights in marketing. ... More >>
Data only becomes a meaningful and valuable asset when organizations can transform it into actionable insights. ... More >>