While Big Data seems to be all the rage these days, in reality most organizations are a long way from making Big Data a mainstream part of their IT environment.
A global survey of 1,115 business and IT executives conducted by The Said Business School at the University of Oxford on behalf of IBM finds that most of the initial Big Data efforts are focused squarely on existing customer data that from a return on investment perspective justifies the required IT investments. Surprisingly, social media as yet is not a major factor in driving Big Data investments.
What some IT organizations may find most challenging, however, is that the amount of time they are expected to be able to analyze massive amounts of data is already starting to narrow considerably.
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