While Big Data seems to be all the rage these days, in reality most organizations are a long way from making Big Data a mainstream part of their IT environment.
A global survey of 1,115 business and IT executives conducted by The Said Business School at the University of Oxford on behalf of IBM finds that most of the initial Big Data efforts are focused squarely on existing customer data that from a return on investment perspective justifies the required IT investments. Surprisingly, social media as yet is not a major factor in driving Big Data investments.
What some IT organizations may find most challenging, however, is that the amount of time they are expected to be able to analyze massive amounts of data is already starting to narrow considerably.
While the commercial sector still struggles with how to capitalize on Big Data, the public sector may offer tremendous insight into enterprise. ... More >>
Study results show that 54 percent of millennials in the U.S. would provide more personal data if it meant more relevant offerings. ... More >>
Big Data initiatives are poised for explosive growth, but like any new technology there are obstacles that might prevent companies from realizing the full benefits Big Data can provide. ... More >>