Making Sense of Big Data in the Real Business World

Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11
Previous Next

Click through for results from a Big Data survey conducted by The Said Business School at the University of Oxford on behalf of IBM.

While Big Data seems to be all the rage these days, in reality most organizations are a long way from making Big Data a mainstream part of their IT environment.

A global survey of 1,115 business and IT executives conducted by The Said Business School at the University of Oxford on behalf of IBM finds that most of the initial Big Data efforts are focused squarely on existing customer data that from a return on investment perspective justifies the required IT investments. Surprisingly, social media as yet is not a major factor in driving Big Data investments.

What some IT organizations may find most challenging, however, is that the amount of time they are expected to be able to analyze massive amounts of data is already starting to narrow considerably.

 

Related Topics : Business Intelligence Vendors, Data Quality, Data Warehousing, Key Performance Indicators, Knowledge Management

 
More Slideshows

SisenseRetailAnalytics0x 5 Ways Retailers Can Best Leverage Data Analytics

The brands that are attracting and retaining customers successfully are leveraging data to better target consumers. ...  More >>

Analytics17-190x128 How to Transform into an Insight-Driven Enterprise

To obtain the most value from data in this evolving competitive environment, many companies are progressing beyond just using analytics, and are transforming themselves to build an insight-powered enterprise. ...  More >>

Analytics16-290x195 5 Trends Impacting the Future of Machine Data Intelligence

The need for speed, full-stack visibility and agility -- all in real time -- is the true business demand underpinning the growth of machine data analytics. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.