Key Enterprise Technology Trends for 2014

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The 'customer of one' comes of age.

The ability to tailor a customer's experience to best meet personalized, individual needs will increasingly be a brand differentiator. In 2014, enterprises will refocus on customer touch points, recognizing that integrated omnichannel connections – across online, mobile, broadcast and in-store – can make customers feel valued at every step of the purchase and experience lifecycle. These integrated systems will be the key to opening up new routes to markets by enabling businesses to engage directly with the individual on demand, and build trusted connections to simplify transactions. Insight provided by Big Data analytics will create new, individualized marketing opportunities that will transform and focus the customer engagement model.

Enterprise users will gain unprecedented control over their technology environment in 2014, according to Verizon Enterprise Solutions' list of top enterprise technology trends for 2014. The new year will see a sharp focus on how enterprises and governments use technology to enhance the customer's experience and enable innovation.

"We are experiencing the democratization of enterprise technology," said David Small, Verizon Enterprise Solutions' chief platform officer. "Mirroring what has happened in the consumer technology space, enterprise technology users look for services to be delivered on demand, to a time and place of their choosing, and in the way that they want. In 2014, enterprise success will be measured by how well organizations are able to use technology to meet user expectations and harness individual innovation."

Here are the key trends Verizon believes will drive change for enterprises and government in 2014.


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