Is Website Obesity Slowing Down Your Site?

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Content Overload

Reason #1: Content Overload

Implement a smarter content delivery network (CDN), which can provide a huge performance benefit. But choosing the right one is half the battle. Make sure your CDN doesn't just accelerate the network, but also provides application-level optimization, which continuously learns and improves the application behavior. After all, you want a smarter CDN that works with you all the way through application execution versus one that stops short at the network edge.

The web obesity problem is becoming an epidemic. Like the increasing trend in human obesity, websites have also increased about 25 percent from a year ago, with today's site averaging 2162 KB. In the past five years, websites have grown 208 percent. We're on information overload, with no plans to slim down.

Why Are Websites Getting Fatter?

By having a fatter website, the user experience is richer – higher quality images, more content, more personalization, more functionality, etc. are all contributing to the page growth. Additionally, continuous delivery and lean development methodologies mean more changes are coming faster. While these changes are useful, they come at the cost of performance. In fact, every added kilobyte makes a website slower. If nothing is done to these bloated websites, the problem will continue to escalate, eventually leading to frustrated users, increased site abandonment and decreased conversions.

In this slideshow, Instart Logic has identified five key factors that contribute to website obesity and dramatically affect latency.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
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