Increase Customer Loyalty Through Mobile Technology

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Location-based services can help you find out where your customers are, which can help you target them with offers more wisely. Plus, if you can automate outreach to consumers when they are close to your store, you can increase foot traffic. According to a joint national survey conducted by Sybase 365 and the Mobile Marketing Association (MMA), mobile devices are playing a more crucial role than ever before in influencing consumers’ shopping decisions at the point of sale and across every stage of the purchase funnel. In fact, 61 percent of consumers reported they would be more willing to make mobile payments if improvements were made to the current mobile commerce landscape, including more accurate results that are relevant to their shopping habits and exact locations.

“Loyalty” and “mobile” have become big buzz words, but despite their popularity, it seems like everyone is still trying to figure out best practices for both. How do you keep a customer coming back, making them loyal to your business or your brand? And where does mobile fit into all of this? Henry Helgeson, CEO, Merchant Warehouse, has identified five opportunities mobile presents and how each can increase customer loyalty.

When customers realize that you’re eager for their business -- and interested in reaching them when it’s convenient for them -- they’ll see you as an obvious choice when they need to buy what you sell. This leads to happy, loyal customers.


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