Increase Customer Loyalty Through Mobile Technology

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Loyalty programs have historically been quintessentially analog: boring, low-tech and often hard to manage. With the advent of smart mobile payment apps and point-of-sale systems, businesses are increasingly able to offer loyalty programs that provide real value to customers, and thus accomplish what they’re meant to: increase loyalty.

“Loyalty” and “mobile” have become big buzz words, but despite their popularity, it seems like everyone is still trying to figure out best practices for both. How do you keep a customer coming back, making them loyal to your business or your brand? And where does mobile fit into all of this? Henry Helgeson, CEO, Merchant Warehouse, has identified five opportunities mobile presents and how each can increase customer loyalty.

When customers realize that you’re eager for their business -- and interested in reaching them when it’s convenient for them -- they’ll see you as an obvious choice when they need to buy what you sell. This leads to happy, loyal customers.


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