Increase Customer Loyalty Through Mobile Technology

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Forgot your wallet? Or just don’t feel like carrying it? If a business accepts mobile payments, they’ve opened up a whole new avenue of convenient, frictionless transactions for their customers. They will appeal especially to the early adopter crowd, who will see those businesses as savvy organizations that are willing to go the extra mile to make life easier for customers.

Worth noting is that according to RSR Research’s survey on mobile and payments, 44 percent of respondents report that their current primary form of payment accepted is credit card, but 20 percent of respondents expect that some form of digital payment, including mobile, will be their primary form of payment in three years’ time.

“Loyalty” and “mobile” have become big buzz words, but despite their popularity, it seems like everyone is still trying to figure out best practices for both. How do you keep a customer coming back, making them loyal to your business or your brand? And where does mobile fit into all of this? Henry Helgeson, CEO, Merchant Warehouse, has identified five opportunities mobile presents and how each can increase customer loyalty.

When customers realize that you’re eager for their business -- and interested in reaching them when it’s convenient for them -- they’ll see you as an obvious choice when they need to buy what you sell. This leads to happy, loyal customers.

 

Related Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

 
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