How Your Digital Marketing Team Can Generate Revenue

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Organize around the customer journey

Most importantly, the CIO and CMO -- working together -- should organize their efforts around the customer journey, not the channels used to reach them. Adjusting your view -- focusing on the customer journey, on what resonates best with your target audience as they move from prospect to loyal customer -- allows you to see each channel as a tool to reach and engage with your customers with the right content at the right time.

An organization's marketing team has traditionally been charged with owning a brand's image, a big part of which requires attracting and engaging both new and existing customers. But the era of digital disruption has forever changed the way organizations do business. This has, as a result, introduced the role of the digital marketer and brought to light new ways to reach and engage customers. Here are five ways, identified by Tom Wentworth, CMO, Acquia, that technology, paired with marketing know-how, can help organizations more effectively reach their target audiences, create brand loyalists and ultimately generate revenue.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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