How Your Digital Marketing Team Can Generate Revenue

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Aligning the CIO and CMO

An important step in driving toward success with the digital marketing team is ensuring the CIO and CMO are aligned. This can be a challenging dynamic in some organizations; CMOs care about innovation and agility, and are looking to solve problems quickly. CIOs know the importance of building solutions that increase integration. If CMOs make technology decisions without considering the long view, they may end up with a fragmented solution that silos the customer experience. When the CIO and the CMO work together, they can drive to create an engaging and unified digital experience.

An organization's marketing team has traditionally been charged with owning a brand's image, a big part of which requires attracting and engaging both new and existing customers. But the era of digital disruption has forever changed the way organizations do business. This has, as a result, introduced the role of the digital marketer and brought to light new ways to reach and engage customers. Here are five ways, identified by Tom Wentworth, CMO, Acquia, that technology, paired with marketing know-how, can help organizations more effectively reach their target audiences, create brand loyalists and ultimately generate revenue.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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