How Your Digital Marketing Team Can Generate Revenue

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Driving conversions = generating revenue

Pairing marketing knowledge with advances in marketing technology introduces a great opportunity for digital marketers: the ability to drive revenue. As we've discussed, providing customers with relevant and personal digital experiences can drive more conversions, which can lead to an increase in revenue. It's ultimately about the end-user experience: Give them what they want, and they'll keep coming back.

An organization's marketing team has traditionally been charged with owning a brand's image, a big part of which requires attracting and engaging both new and existing customers. But the era of digital disruption has forever changed the way organizations do business. This has, as a result, introduced the role of the digital marketer and brought to light new ways to reach and engage customers. Here are five ways, identified by Tom Wentworth, CMO, Acquia, that technology, paired with marketing know-how, can help organizations more effectively reach their target audiences, create brand loyalists and ultimately generate revenue.


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