How Your Digital Marketing Team Can Generate Revenue

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Set and measure goals

Marketers recognize the opportunity that customer data presents, but manually mining and interpreting data is impossible at scale. Luckily, new technologies are emerging, which automate the process and offer insights that may have otherwise gone unnoticed. Also, with new tools, digital marketers can more easily measure brand awareness and conversion goals. With better insight into what's working, organizations can roll out the best-performing strategies throughout the entire organization.

An organization's marketing team has traditionally been charged with owning a brand's image, a big part of which requires attracting and engaging both new and existing customers. But the era of digital disruption has forever changed the way organizations do business. This has, as a result, introduced the role of the digital marketer and brought to light new ways to reach and engage customers. Here are five ways, identified by Tom Wentworth, CMO, Acquia, that technology, paired with marketing know-how, can help organizations more effectively reach their target audiences, create brand loyalists and ultimately generate revenue.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
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