How Your Digital Marketing Team Can Generate Revenue

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7
Next How Your Digital Marketing Team Can Generate Revenue-2 Next

Get personal

The days of "one size fits all" marketing are over. Technology has introduced an incredible opportunity for organizations to better understand who their customers are. When marketers understand why and how customers visit and return to an organization's digital properties, they can better cater to customers' wants and needs. With technology, it's easier for digital marketers to gather information on customers, and then deliver personalized digital experiences, taking a big step forward in helping drive conversions.

An organization's marketing team has traditionally been charged with owning a brand's image, a big part of which requires attracting and engaging both new and existing customers. But the era of digital disruption has forever changed the way organizations do business. This has, as a result, introduced the role of the digital marketer and brought to light new ways to reach and engage customers. Here are five ways, identified by Tom Wentworth, CMO, Acquia, that technology, paired with marketing know-how, can help organizations more effectively reach their target audiences, create brand loyalists and ultimately generate revenue.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

More Slideshows

Global33-290x195 2017 and Beyond: How Digital Innovation Will Impact the World

Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ...  More >>

DistilNetworksWebScrapping0x The Ubiquity and Danger of Web Scraping

In addition to posing a critical challenge to company branding, web scraping threatens sales, SEO rankings and can undermine the integrity of content that took resources to produce. ...  More >>

ForterEcommerceFraud0x Combat E-Commerce Fraud, Keep Up with the Latest Tech

The challenge for online retailers is to combine effective fraud prevention that protects their bottom line with great customer experience and high approvals. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.