How Your Digital Marketing Team Can Generate Revenue

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The days of "one size fits all" marketing are over. Technology has introduced an incredible opportunity for organizations to better understand who their customers are. When marketers understand why and how customers visit and return to an organization's digital properties, they can better cater to customers' wants and needs. With technology, it's easier for digital marketers to gather information on customers, and then deliver personalized digital experiences, taking a big step forward in helping drive conversions.

An organization's marketing team has traditionally been charged with owning a brand's image, a big part of which requires attracting and engaging both new and existing customers. But the era of digital disruption has forever changed the way organizations do business. This has, as a result, introduced the role of the digital marketer and brought to light new ways to reach and engage customers. Here are five ways, identified by Tom Wentworth, CMO, Acquia, that technology, paired with marketing know-how, can help organizations more effectively reach their target audiences, create brand loyalists and ultimately generate revenue.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
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