How to Optimize Your Digital Business Transformation

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Secure Against Breaches and Hacks

Major breaches of customer data have become commonplace. Corporations, such as Anthem and Target, have fallen prey to hackers, leading to lost customers, revenue and jobs. Organizations deal with the risk of identity fraud and malicious attacks on a daily basis.

To protect customer trust, businesses must provide a secure digital experience and adopt new security protocols. It is no longer sufficient to only check that a user is verified. The process must continue throughout the customer's time in the system, constantly checking credentials to ensure they are not a malicious actor. The new reality of digital security requires a proactive approach that uses context to measure risk and protect customer data. Building customer trust and loyalty is key to driving recurring revenue. A thriving digital business should not be compromised by inadequate security.

As the number of users, cloud services and connected devices grows, businesses must link physical and digital worlds to stay ahead of competitors, and one way to do that is through a process referred to as digital transformation, the application of corporate IT resources to both an organization's employees and its external customer base. This synergy helps to build a digital business that can drive increased revenue by delivering secure, personalized customer experiences across all channels. And the foundation to any digital business strategy begins with an identity and access management (IAM) solution that will not restrain new customer-focused initiatives.

Identity is the key to understanding customers. Unifying the digital identities of people, devices and things across all channels provides businesses with greater insight into a customer's preferences and buying history. Digital businesses that effectively utilize identity can increase revenue and build lasting relationships with customers by creating relevant and timely experiences.

However, undergoing a digital transformation is not easy. To become a successful digital business, organizations must look for an identity platform that empowers them to provide seamless and secure omni-channel user experiences. Daniel Raskin, vice president of strategy at ForgeRock, has identified the top five ways identity can propel your organization's digital transformation.

 

Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

 
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