How to Optimize Your Digital Business Transformation

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Design for Customer Privacy

Organizations face complex privacy and consent challenges when it comes to sharing customer information. According to Pew Research, 91 percent of Americans agree or strongly agree that consumers have lost control over data collection and use of personal information. Customers want to be in control of what devices, cloud services, applications and users their data is shared with, for how long and under what conditions.

Businesses should look to create transparent privacy and consent solutions that empower customers to control their personal data. Digital businesses can improve user experience, build customer trust and increase operational efficiency by providing a centralized location for authorizing, controlling and sharing data. The identity platforms they select should serve as the foundation for selective sharing of customer information by ensuring that only the correct parties have access to personal data. Simple, secure data sharing is essential for the growth of digital business.

As the number of users, cloud services and connected devices grows, businesses must link physical and digital worlds to stay ahead of competitors, and one way to do that is through a process referred to as digital transformation, the application of corporate IT resources to both an organization's employees and its external customer base. This synergy helps to build a digital business that can drive increased revenue by delivering secure, personalized customer experiences across all channels. And the foundation to any digital business strategy begins with an identity and access management (IAM) solution that will not restrain new customer-focused initiatives.

Identity is the key to understanding customers. Unifying the digital identities of people, devices and things across all channels provides businesses with greater insight into a customer's preferences and buying history. Digital businesses that effectively utilize identity can increase revenue and build lasting relationships with customers by creating relevant and timely experiences.

However, undergoing a digital transformation is not easy. To become a successful digital business, organizations must look for an identity platform that empowers them to provide seamless and secure omni-channel user experiences. Daniel Raskin, vice president of strategy at ForgeRock, has identified the top five ways identity can propel your organization's digital transformation.


Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

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