How to Minimize Fraud this Holiday Season

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7
Next How to Minimize Fraud this Holiday Season-3 Next

Use Your Customer Data

Make your customer data work for you across the business.

It's a common practice for risk teams to use customer data to improve fraud detection, but there are numerous additional channels to assess customer data. Using insights from different channels and devices allows an enterprise to effectively maintain visibility and authenticate identities across the digital ecosystem. Further, by establishing and maintaining a single, persistent customer view, companies benefit from additional, actionable insights throughout the customer journey. According to Experian Marketing Services' 2015 Digital Marketer Report, 89 percent of marketers globally say that they have trouble achieving a single customer view. By using technology to link data sets and identities together — like customer loyalty data with customer transactional data, social and digital behavior, demographics and more — merchants are getting a clearer picture of who their customers are.

Despite being months away, retailers are already hard at work preparing for the busiest time of the year: the holiday season. The period between Thanksgiving and Christmas can represent up to 20 percent of a retailer's annual sales, and no one wants to miss out. As a result, many merchants temporarily loosen their fraud prevention rules to process more transactions. They compensate for this by conducting more manual reviews of suspect transactions, which unfortunately leads to an increase in customer insult (legitimate customers being falsely identified as fraudsters) and wrongly declined purchases, both of which increase the cost of doing business.

Recent data from fraud prevention experts at Experian highlight the advantage of analyzing millions of transactions per day, evaluating risk in real time, and delivering responses in mere milliseconds – without increasing risk or turning away legitimate customers. With this approach, retailers catch more fraud and reduce customer friction, conduct fewer manual reviews and lower operational costs. The following slides will help you improve your approach to fraud prevention and lower costs involved with fraud and ID theft.

 

Related Topics : Unisys, Stimulus Package, Security Breaches, Symantec, Electronic Surveillance

 
More Slideshows

PAM PAM Solutions: Critical to Securing Privileged Access

To protect the company from those insiders who abuse their privileged access and from hackers with stolen credentials, many companies are turning to a privileged access management (PAM) solution. ...  More >>

Fake news How Can We Fix the Fake News Problem?

Is fake news a security issue? Some say yes, as it can be used as a social engineering tool to spread disinformation and conceivably to get unsuspecting users to click on malicious links. ...  More >>

blockchain The World According to Blockchain

Blockchain comes with many costs and is surrounded by confusion. Here, we examine realistic use cases, drawbacks and the potential of blockchain. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.