How to Increase Sales Conversions on Mobile Sites

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Testing and Iteration

When testing your mobile checkout, be sure to set up statistically significant tests. You should not call tests before you’ve reached a 95 percent confidence interval or higher. Run your tests for at least one to two business cycles. Determine the sample size in advance and run the experiment until the predetermined sample size has been reached. One useful tool for calculating sample size is http://www.testsignificance.com/

Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows over two out of three users who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop. So why are consumers leaving right at the point of sale and what can companies do about it?

Even multi-million and multi-billion-dollar companies are failing to implement some of the critical best practices for checkout. In this slideshow, Moovweb has incorporated the findings of leading research center on e-commerce usability Baymard Institute to categorize six types of best practices that you can apply to your mobile checkout and increase conversions up to 25 percent.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
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