How to Increase Sales Conversions on Mobile Sites

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Messaging

Ninety-two percent of the largest U.S. e-commerce sites fail to have adequate messaging throughout checkout. Use clear, direct language to help consumers understand what they need to input and why. Enhance form field labels with short descriptions (e.g., “Your security code: a 3 digit code found on the back of your card”). Avoid generic error messages such as "Invalid." And explain why you require a phone number (for shipping issues) rather than leave customers guessing.

Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows over two out of three users who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop. So why are consumers leaving right at the point of sale and what can companies do about it?

Even multi-million and multi-billion-dollar companies are failing to implement some of the critical best practices for checkout. In this slideshow, Moovweb has incorporated the findings of leading research center on e-commerce usability Baymard Institute to categorize six types of best practices that you can apply to your mobile checkout and increase conversions up to 25 percent.

 

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