How to Create an Optimized Calling Strategy

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East Coast vs. West Coast

If you are looking to call someone in the Northeast, efforts should be focused on calling in the morning or early afternoon to ensure that your call will be answered. Additionally, the findings show that people on the East Coast answer more frequently than those on the West Coast. When it came to daily calls, the East Coast answered at a higher rate on every day of the week. More specifically, between the hours of 5 a.m. and 2 p.m., people on the East Coast pick up at an average rate of 8 percent higher than the West Coast.

Many considerations go into making a sales call, from knowing buyer value to understanding where they are on the path to purchase. More often than not, what's missing is knowing the best time to reach a prospect over the phone to increase the chances of having a live conversation and, ultimately, nurturing a lead.

Analyzing call answer rates – the probability that a person answers a call – from multiple perspectives, including geographic location, response to known vs. unknown numbers, time of day and day of the week, can reveal ideal times* for businesses to call prospects and generate qualified leads. Knowing and understanding these ideal times can mean success or failure for a business.

To better understand these trends, ThinkingPhones, an innovator in developing mobile-enabled, analytics-driven business communications, recently published a study, "Answer Rates in the US: Knowing When to Call," to help organizations understand the nuances of a phone call as a means to learn when a call can have the greatest engagement and impact. The report examined over 25 million inbound phone calls in the United States.

*The times suggested in this report are in respect to the recipient's time zone.


Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

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