How to Create an Optimized Calling Strategy

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Optimal Times for Weekdays and Weekends

When looking at the entire week, the hours between 8 a.m. and 9 p.m. on the weekend are the most optimal with 5 to 10 percent of people more likely to pick up the phone. However, at 9 p.m., which is the most optimal calling time for unknown calls, the weekend does not have a huge advantage over weekdays. If you're calling before 9 p.m., the weekend will yield you a higher response rate.

Many considerations go into making a sales call, from knowing buyer value to understanding where they are on the path to purchase. More often than not, what's missing is knowing the best time to reach a prospect over the phone to increase the chances of having a live conversation and, ultimately, nurturing a lead.

Analyzing call answer rates – the probability that a person answers a call – from multiple perspectives, including geographic location, response to known vs. unknown numbers, time of day and day of the week, can reveal ideal times* for businesses to call prospects and generate qualified leads. Knowing and understanding these ideal times can mean success or failure for a business.

To better understand these trends, ThinkingPhones, an innovator in developing mobile-enabled, analytics-driven business communications, recently published a study, "Answer Rates in the US: Knowing When to Call," to help organizations understand the nuances of a phone call as a means to learn when a call can have the greatest engagement and impact. The report examined over 25 million inbound phone calls in the United States.

*The times suggested in this report are in respect to the recipient's time zone.

 

Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

 
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