How to Create an Optimized Calling Strategy

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Weekday vs. Weekend for Unknown Calls

ThinkingPhones findings revealed that people are more likely to pick up a call from someone unknown over the weekend than on the weekdays. One day to avoid altogether would be Wednesday – a user is least likely to answer a call in the middle of the week. If you want to maximize your coverage area and gain a connection, Mondays and Fridays are the best time to make calls as users are most likely to pick up the phone at both the start and end of the week. Above all, Sunday proves to be the day people are most willing to pick up an unknown call – answer rates are 9 percent higher than the weekly low.

Many considerations go into making a sales call, from knowing buyer value to understanding where they are on the path to purchase. More often than not, what's missing is knowing the best time to reach a prospect over the phone to increase the chances of having a live conversation and, ultimately, nurturing a lead.

Analyzing call answer rates – the probability that a person answers a call – from multiple perspectives, including geographic location, response to known vs. unknown numbers, time of day and day of the week, can reveal ideal times* for businesses to call prospects and generate qualified leads. Knowing and understanding these ideal times can mean success or failure for a business.

To better understand these trends, ThinkingPhones, an innovator in developing mobile-enabled, analytics-driven business communications, recently published a study, "Answer Rates in the US: Knowing When to Call," to help organizations understand the nuances of a phone call as a means to learn when a call can have the greatest engagement and impact. The report examined over 25 million inbound phone calls in the United States.

*The times suggested in this report are in respect to the recipient's time zone.


Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

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