How to Create an Optimized Calling Strategy

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Hourly Answer Rates and Frequency of Calls

While individuals are generally much more willing to pick up a call from a known number, unknown calls are answered more frequently later in the day – rather than earlier. If you need to connect with someone and this will be your first interaction, the survey suggests that the optimal time to connect would be around 9 p.m. If you're looking to avoid an unanswered call, aim to schedule any calls after 5 p.m., as that individual is more likely than not to pick up from an unknown number.

Many considerations go into making a sales call, from knowing buyer value to understanding where they are on the path to purchase. More often than not, what's missing is knowing the best time to reach a prospect over the phone to increase the chances of having a live conversation and, ultimately, nurturing a lead.

Analyzing call answer rates – the probability that a person answers a call – from multiple perspectives, including geographic location, response to known vs. unknown numbers, time of day and day of the week, can reveal ideal times* for businesses to call prospects and generate qualified leads. Knowing and understanding these ideal times can mean success or failure for a business.

To better understand these trends, ThinkingPhones, an innovator in developing mobile-enabled, analytics-driven business communications, recently published a study, "Answer Rates in the US: Knowing When to Call," to help organizations understand the nuances of a phone call as a means to learn when a call can have the greatest engagement and impact. The report examined over 25 million inbound phone calls in the United States.

*The times suggested in this report are in respect to the recipient's time zone.

 

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