How SMBs Can Leverage a Strong Channel Ecosystem to Boost Customer Experience

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Variable Procurement Options

With a global channel network, SMBs can provide their customers with flexibility and choice over how IT services are deployed and used within their organization. Whether it's financing options, outsourcing of day-to-day management or providing a solution in an "as-a-service" subscription model, customers can decide which options make the most sense for their business. Empowering customers with the freedom to choose translates to a more personalized and positive brand experience.

Organizations of all sizes are increasingly conducting business beyond their home market, thanks to the Internet. And because we live in an on-demand world, customers are demanding personalized experiences across all touchpoints – regardless of where they reside. Many buyers now even consider the customer experience just as, if not more, important than product functionality and price. 

For SMBs, which represent more than 90 percent of businesses in most countries, engaging global audiences with customized experiences may seem like an impossible task. But building a robust, global channel partner ecosystem can help this vision become a reality. In this slideshow, cloud recovery leader Unitrends details five essential elements of a superior customer experience made possible by a strong global channel network.

 

Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

 
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