How SMBs Can Leverage a Strong Channel Ecosystem to Boost Customer Experience

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Native Language Communication

Companies looking to grow outside of their home market need to engage customers in their native language and demonstrate an understanding of their cultures, customs, buying preferences and traditions. Translation and localization processes have gone from "nice-to-have" to absolutely vital for conducting international business. SMBs typically don't have staff in-house to devote to these processes, but if they have a trusted channel network in local regions, they can rely on their partners to provide these services on their behalf.

Organizations of all sizes are increasingly conducting business beyond their home market, thanks to the Internet. And because we live in an on-demand world, customers are demanding personalized experiences across all touchpoints – regardless of where they reside. Many buyers now even consider the customer experience just as, if not more, important than product functionality and price. 

For SMBs, which represent more than 90 percent of businesses in most countries, engaging global audiences with customized experiences may seem like an impossible task. But building a robust, global channel partner ecosystem can help this vision become a reality. In this slideshow, cloud recovery leader Unitrends details five essential elements of a superior customer experience made possible by a strong global channel network.


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