How SMBs Can Leverage a Strong Channel Ecosystem to Boost Customer Experience

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Most organizations have to purchase multiple products from a variety of vendors to execute IT functions and meet business needs. Researching, evaluating and managing multiple vendor relationships can be time-consuming and budget-intensive – resources that many businesses just can't spare.

Working with channel partners that specialize in IT integrations, or that provide full service and support, enables an SMB's offerings to be marketed as part of a complete IT solution, rather than as a point product. As a result, customers not only benefit from a simplified buying process, but they can dedicate the time, resources and budget traditionally spent on vendor management to other pressing tasks.

Organizations of all sizes are increasingly conducting business beyond their home market, thanks to the Internet. And because we live in an on-demand world, customers are demanding personalized experiences across all touchpoints – regardless of where they reside. Many buyers now even consider the customer experience just as, if not more, important than product functionality and price. 

For SMBs, which represent more than 90 percent of businesses in most countries, engaging global audiences with customized experiences may seem like an impossible task. But building a robust, global channel partner ecosystem can help this vision become a reality. In this slideshow, cloud recovery leader Unitrends details five essential elements of a superior customer experience made possible by a strong global channel network.

 

Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

 
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