How SMBs Can Leverage a Strong Channel Ecosystem to Boost Customer Experience

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A Seamless Buying Experience

No organization, regardless of size, can directly connect to each and every customer without help, let alone service them in a way that is familiar and comfortable. However, a channel ecosystem serving as an extension of a company's business can help fill this void. By relying on their channel, SMBs are able to offer their customers a seamless and customary purchasing experience by enabling them to quickly and easily buy products and services locally, from a familiar partner. It also allows them to be more agile in meeting customer demands while reducing operational expenses (OPEX) and capital expenditures (CAPEX).

Organizations of all sizes are increasingly conducting business beyond their home market, thanks to the Internet. And because we live in an on-demand world, customers are demanding personalized experiences across all touchpoints – regardless of where they reside. Many buyers now even consider the customer experience just as, if not more, important than product functionality and price. 

For SMBs, which represent more than 90 percent of businesses in most countries, engaging global audiences with customized experiences may seem like an impossible task. But building a robust, global channel partner ecosystem can help this vision become a reality. In this slideshow, cloud recovery leader Unitrends details five essential elements of a superior customer experience made possible by a strong global channel network.


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