How Sales Professionals Can Get the Most Out of Their BI Technology

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Share Success Stories

A sales leader is responsible for motivating his or her team to achieve its sales goals. This should be no different when encouraging business information technology usage. Sales leaders need to be sharing success stories that result from leveraging a specific technology across their teams in order to encourage other individuals to use the product. If one team is consistently delivering results due to the technology that is available, other peers within the organization will be motivated to emulate their actions and, through that, inspire widespread usage and results.

The sales and marketing technology industry has no shortage of products available aimed at helping sales professionals improve their productivity around cross selling and prospecting. However, despite the plethora of products saturating the industry, salespeople often fail to leverage resources to their full potential. In many cases, sales leaders believe that by merely providing a resource they are doing enough to encourage product usage. Because teams aren't necessarily aware of all the capabilities and functions at their disposal, they are apt to neglect products altogether.

Business information technology has the ability to contribute significantly to a company's bottom line, but it will be a wasted expense if your team does not understand how to use it properly. Here are a few tips, identified by Roseanne McCauley, senior vice president, Enterprise Sales, Avention, Inc., to help ensure your sales force is taking full advantage of your product investments.


Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

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