The sales and marketing technology industry has no shortage of products available aimed at helping sales professionals improve their productivity around cross selling and prospecting. However, despite the plethora of products saturating the industry, salespeople often fail to leverage resources to their full potential. In many cases, sales leaders believe that by merely providing a resource they are doing enough to encourage product usage. Because teams aren't necessarily aware of all the capabilities and functions at their disposal, they are apt to neglect products altogether.
Business information technology has the ability to contribute significantly to a company's bottom line, but it will be a wasted expense if your team does not understand how to use it properly. Here are a few tips, identified by Roseanne McCauley, senior vice president, Enterprise Sales, Avention, Inc., to help ensure your sales force is taking full advantage of your product investments.
Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ... More >>
The real value that the Internet of Things brings is at the intersection of gathering data and leveraging it. ... More >>
Enterprise social collaboration solutions are most successful when they contribute to business value and benefits that address company goals. ... More >>