How Poor Website Performance Impacts Revenue

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Loss of Loyal Customers

It’s a simple concept — repeated poor performance leads to customer loss. Even worse than an abandoned shopping cart, lost customer loyalty can really impact the bottom line. Don’t let a faulty database ruin your reputation and ultimately your business.

Consumer shopping trends are shifting. Online shopping has seen such explosive growth over the last several years that e-commerce is now outpacing the growth of brick-and-mortar businesses. This has fundamentally changed the way that businesses think about performance, both business and website.

In the always-on world of e-commerce, companies pay the price for latency. Amazon found that every 100 milliseconds of downtime cost them one percent in sales and Google found that an extra .5 seconds in search page generation time dropped site traffic by 20 percent. Slow performance affects everything from individual transactions, to customer retention and ultimately revenue. E-commerce businesses simply cannot afford to suffer a slip in performance.

This slideshow features five ways, identified by Clustrix, that performance affects the bottom line, as well as tips on how to ensure they don’t happen to you.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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