How Poor Website Performance Impacts Revenue

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Abandoned Shopping Carts

If your website takes too long to load, your customers will abandon their shopping carts. In fact, with anything that exceeds six seconds of page load time, you start losing 90 percent of your visitors. Especially in today’s competitive market with customers expecting instantaneous page-load time, your business will truly suffer if your website has slow load time.

Consumer shopping trends are shifting. Online shopping has seen such explosive growth over the last several years that e-commerce is now outpacing the growth of brick-and-mortar businesses. This has fundamentally changed the way that businesses think about performance, both business and website.

In the always-on world of e-commerce, companies pay the price for latency. Amazon found that every 100 milliseconds of downtime cost them one percent in sales and Google found that an extra .5 seconds in search page generation time dropped site traffic by 20 percent. Slow performance affects everything from individual transactions, to customer retention and ultimately revenue. E-commerce businesses simply cannot afford to suffer a slip in performance.

This slideshow features five ways, identified by Clustrix, that performance affects the bottom line, as well as tips on how to ensure they don’t happen to you.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
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