How Graphs Are Powering Commerce this Holiday Season

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eBay

The secret behind this sophisticated, real-time courier/package routing is a graph database, which helps eBay run the fast queries used to select the best courier service for each request. The results include boosted customer service, as well as productivity for retail and delivery partners. Everyone wins – customers now have delivery options, couriers don't wait and retail stores are able to provide additional service for their online customers.

In today's competitive retail market, providing real-time product recommendations and services has become a must-do for online retailers, especially during the busy holiday season. Luckily, the secret ingredient is one they already have: connected data.

The trick is knowing how to leverage this data. For example, in the case of providing online product recommendations, it often requires drawing insights from connections between a customer's past purchases and the product or promotion that makes the most sense based on their interests – via their social network footprint and previous buying patterns.

Fortunately, graph databases offer an invaluable framework for making sense of such super-connected data. In this slideshow, Neo Technology offers a look at how three major brands — Walmart, eBay and adidas Group — are leveraging graph databases to power commerce this holiday season and beyond.

 

Related Topics : APC, Resellers, Data Replication, Extract Transform and Load, Structured Data Integration

 
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